Loretta Lazar, a full-time mother in Paris, says her three kids, aged 10, two and infant, "don't wear Gucci or Dior every day," but their wardrobes are full of designer gear because she wants them to look nice.
Gucci and Burberry Group are both tempting status-conscious parents with treats like fur-lined suede infant boots for $340 US; a cashmere baby outfit for $375; or a girl's gaberdine trench coat for $750.
Celebrity culture and status-seeking are driving the growth, according to Fflur Roberts, luxury-goods research manager for Euromonitor International.
"Lots of children will follow Paris Hilton or Victoria Beckham and want to have their clothes," Roberts said.
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