Thursday, July 29, 2010

Janet Jackson is the new Blackglama girl

by: Rod Hagwood
PETA will not be pleased.

Janet Jackson is the latest mega-celeb to wrap herself in the furs of the Blackglama label.

Blackglama is famous for their “What Becomes a Legend Most” advertising campaign which – in the past few decades – has featured such style-stars as Sophia Loren, Marlene Dietrich, Elizabeth Taylor, Diana Ross, Lauren Bacall, Lena Horne, Liza Minelli, Judy Garland, Faye Dunaway, Joan Rivers, Lillian Gish and Audrey Hepburn.

More recent legends have included Cindy Crawford, Elizabeth Hurley, Naomi Campbell, Elle Macpherson, Giselle Bundchen and Linda Evangelista.

“Janet is to entertainment what Blackglama is to luxury,” said the furrier’s CEO Joe Morelli in a press release.

Jackson’s shots were lensed by fashion shutterbug Rocco Laspata, who is a SoFla regular with clients such as Harry Winston, Estee Lauder, Revlon and Miami-based Perry Ellis.

“The chemistry between who is before and behind the lens is crucial in any successful sitting,” said Laspata. “Janet completely gets that dynamic and delivers 100% in establishing a one-on-one connection. She is extremely focused on set and I fell completely in love with her.”

The ads will debut in September glossies (Vanity Fair, Vogue, Harper’s Bazaar, Elle, etc.) and a billboard in Times Square.

Blackglama is a co-op of ranch-raised mink furriers based in Seattle with origins stretching back to 1941 and the Great Lakes Mink Association (GLMA). Blackglama is a play on words with “glamor” and the initials “GLMA.”